Improving your website's SEO and achieving higher rankings on Google involves several key strategies:

1. Align Content with Search Intent: Ensure your content matches what users are seeking. Analyze top-ranking pages for your target keywords to understand the type of content Google favors for those queries.

   Ahrefs

2. Optimize On-Page Elements: Incorporate your target keywords naturally into critical areas such as the title tag, meta description, headers, and throughout the content. This helps search engines understand the relevance of your page to specific queries.

   Backlinko

3. Enhance User Experience (UX): A well-structured, mobile-friendly website with fast loading times and easy navigation keeps users engaged, reducing bounce rates and signaling to Google that your site provides value.

   Ahrefs

4. Build High-Quality Backlinks: Earning links from reputable websites acts as a vote of confidence, indicating to search engines that your content is trustworthy and authoritative.

   Backlinko

5. Regularly Update and Optimize Content: Keep your content fresh and relevant by updating existing pages and adding new information. Regular audits to remove or improve low-performing content can also boost overall site quality.

   Ahrefs

By focusing on these areas, you can enhance your website's visibility and performance in search engine results.